Behind the scenes on the BMW and NielPryde collaboration

Last week we told you about BMW's collaboration with NielPryde. It's no surprise that designer Sonny Lim was involved with this effort. Sonny is a senior designer at BMW Group Designworks and has been responsible for some amazing product there. Prior to Designworks, Lim was a designer at Adidas and Sony Ericsson. You can see more on the Alize road bike as well as Sonny's other work for Sennheiser, Sony, and Adidas in his portfolio.

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