Behind the scenes on the BMW and NielPryde collaboration

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Last week we told you about BMW's collaboration with NielPryde. It's no surprise that designer Sonny Lim was involved with this effort. Sonny is a senior designer at BMW Group Designworks and has been responsible for some amazing product there. Prior to Designworks, Lim was a designer at Adidas and Sony Ericsson. You can see more on the Alize road bike as well as Sonny's other work for Sennheiser, Sony, and Adidas in his portfolio.

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